“It convinces its customers that they will wind up penniless if they do not invest in services they do not need. “Home Title Lock targets and preys upon elderly Californians whose homes are their chief source of financial security,” San Diego City Attorney Mara Elliott said. And at least in California, a fraudulent deed would not result in the loss of a home or its equity. The city attorneys allege that the Home Title Lock services will not safeguard a person’s home title it can only notify them that a deed has been recorded. The company is “proudly recommended” by prominent conservative figures like Newt Gingrich, Ben Shapiro, Bill O’Reilly and Glenn Beck, according to its webpage. The company said this crime is rapidly on the rise across the country in their television, radio and online advertisements, and in order to protect their homes, homeowners should purchase their services.
The company reportedly incited fear about “home title theft,” where scammers access a home title online, forge a signature, and claim that a home is sold to them.
The city attorneys on Monday said they issued a subpoena against Home Title Lock, which allegedly used deceptive advertising to sell an unnecessary subscription service meant to protect homeowners from having their homes stolen from them.
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